Felicity Hogan Felicity Hogan is Director of Learning at New York Foundation for the Arts (NYFA) where she provides professional development programs for artists and arts administrators in all disciplines. Born in the United Kingdom, Hogan was originally trained as an artist. Since residing in the United States she has expanded her skills to include arts administration and curating with over 20 years’ experience in commercial, alternative, and nonprofit spaces. Hogan participated in Coro NY’s Immigrant Civic Leadership Program and previously participated in the National Alliance for Media Arts and Culture (NAMAC’s) Leadership Institute for Visual Arts Organizations across the United States. Hogan earned her Bachelor of Fine Arts from Coventry University and a Masters of Fine Arts in printmaking from Camberwell College of Fine Arts in London. She worked at the Serpentine Gallery in London. Hogan is committed to fostering community and supporting the arts through numerous activities at institutions in New York and nationwide, including her presence on advisory boards such as London’s University of the Arts (UAL)’s East Coast Alumni Committee, EFA Project Space, and Culture Push. Hogan also regularly serves the New York State Council on the Arts as a panelist and through the presentation of lectures and workshops. Hogan’s artwork has been included in international exhibitions, including an exhibition at the Kingston Museum of Contemporary Art in Kingston, New York. Her work has also been featured in “Worth Telling” a group show co-curated by Erik Sanner and Linda Griggs at Abrazo Interno Gallery, Lower East Side New York.
Felicity Hogan's Schedule
The Artist as Entrepreneur: Developing an Artist Action Plan
This interactive session covers a broad overview of aspects that artists and creative entrepreneurs need to consider when developing an action plan for their careers; touching upon key points in topics such as law, finance, strategic planning, fundraising, marketing, and networking. Participants will be presented with and guided through the New York Foundation for the Arts Artist Action Plan. This flexible and dynamic action plan provides a blueprint for future projects, career objectives, and business goals. This session is geared towards artists of all disciplines.
Combining two strategic planning tools from New York Foundation for the Arts (NYFA)’s Artist As Entrepreneur Boot Camp program, NYFA staff will provide practical advice to help you support your artistic practice and self-evaluate your strategies from a big picture perspective using SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis to SMART Goal setting that provides practical advice for setting long and short term goals. This workshop will provide an opportunity to work in small groups or pairs and identify action steps for your arts career. This session is geared towards artists of all disciplines.
This interactive session covers a broad overview of aspects that artists and creative entrepreneurs need to consider when developing a business model for their projects and/or arts businesses, touching upon key points in topics such as law, finance, strategic planning, fundraising, marketing and networking. Participants will be presented with and guided through the Business Model Canvas, a flexible and dynamic one-page business model plan, which provides a blueprint for their future projects and business goals. This session is geared towards artists of all disciplines.
This presentation will include an overview of New York Foundation for the Arts (NYFA)’s free and low-cost national programs and services. Whether you’re trying to raise money to finish a particular project, seeking feedback on your work, looking for an artist residency, or trying to find a job, NYFA has resources you can use to help you sustain and grow your artistic practice. The talk will also draw on NYFA's 30-year history of managing New York State Council on the Arts/NYFA Artist Fellowship, an unrestricted grant of $7,000, for artists residing in New York State. Felicity Hogan, Director of NYFA Learning will offer tips and advice for work samples and putting together strong applications for grant and residencies. An opportunity for Q & A will be provided.
Felicity Hogan