Effective evaluation methods can be your best tool for the future success of your project. Make sure you compile any of your evaluation results into a written report so that you and other program planners can refer to the information as you move forward on future project plans. Here is a list of prospective methods for effectively evaluating your program:
Surveys - these can be conducted in written form at the project or after the event through an online tool such as Survey Monkey. Participation in surveys will likely increase if you can offer an incentive (a drawing for a prize or a discount or coupon). In addition to surveying the public, it is worthwhile to get separate feedback from those who helped make your program possible (volunteers, artists, staff, committee members and sponsors). Measuring the overall success of your program is important, but you can also include questions that will make a case for why your program is important to the community. Consider adding questions that can measure the economic impact of the event such as: Did you stay overnight at a local hotel? How much money did you spend while in town for this program?
Evaluation meeting - After the event is over, invite others who helped with the planning to meet as a group to discuss the strengths and weaknesses of the program. Discuss effective means to proactively address any significant problems that occurred in regards to the program.
From your evaluation process, create an effective plan and project timeline if you desire to continue this event in the future. This plan can be key in helping your organization save money while attracting more support and participation for your event.