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Oklahoma State Capitol

2018 Oklahoma Arts Conference

Panchromatic: Spectrum of Possibilities

Kyle Golding
Kyle Golding is the CEO and Chief Strategic Idealist for The Golding Group, a business strategy think tank with offices in Oklahoma City and Philadelphia. Golding’s 30-plus years in business started in the music industry and transitioned into corporate marketing and entrepreneurial pursuits. Along with being a marketing strategist and business investor, Golding is an artist, community collaborator, and co-founder of Inclusion in Art—an organization with a mission of promoting racial and cultural diversity in Oklahoma’s visual arts community. A graduate of the Oklahoma Arts Council’s Leadership Arts program, he was the operator and curator of 1219 Creative in Oklahoma City from 2014 to 2017.

Kyle Golding's Schedule
Focused Communication for Arts Organizations
Date: Wednesday – October, 24 2018 Time: 3:45pm - 4:45pm
Room: KOSU Studios in the Hart Building
Art is for everyone, but your communication needs to be highly focused. Arts organizations should be creating multiple types of communication for different audiences for different reasons, such as event attendance, fundraising (individual and corporate), advocacy, and more. Effective marketing messaging needs to be focused, tailored, and specific to each audience and each action you’re attempting to create in order to best support and sustain your arts organization. Even though art is for everyone, you must be selective in your communication in order to be efficient. “Everyone” is not a target audience. Marketing that attempts to appeal to all doesn’t work. So, how do you stay inclusive in your approach and expand your audience while being specific and selective in your communication? Let’s talk about it. Artist, arts advocate, and professional marketing expert Kyle Golding will demonstrate the different ways for arts marketing to be focused for the best outcomes. Golding will present strategy, tactics, and measurements for highly effective communication to different stakeholders and supporters with the highest impact and with sustainable results.

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Questions?
For more information contact our Director of Community Arts and Workforce Development.